Businesses that use fake reviews often assume customers will never notice. After all, who really analyses every review before making a decision? The truth is, customers are more perceptive than businesses realise. Whether consciously or subconsciously, people have a natural ability to detect dishonesty, and fake reviews rarely go unnoticed. As more consumers become aware of deceptive marketing tactics, businesses…

Travel has always been a way to explore new cultures, experience diverse landscapes, and create unforgettable memories. However, with recent global events making traditional travel more challenging, virtual travel experiences have emerged as an exciting and accessible alternative. These digital adventures allow you to explore the world from the comfort of your home, providing rich and immersive experiences that can…

I have to admit that I am a bit of a series junkie. I actually prefer when I am watching an older series because I can then sit and watch episode after episode when I am chilling in the evening or the weekend. My husband and I refer to this as ‘mainlining’ a series – a medical term for injecting…

If, like me, you run your blogs on WordPress then there are a huge number of amazing plugins available to you which add extra functionality to your blog. I rely on a number of these plugins for my day to day activities on my blog, from optimising for search engines to making my layout look great. Today I am going…

Whatever your opinions of the modern world and the impact that technology has had, it cannot be argued that there are many day-to-day tasks that have been made that much easier. From the weekly shop to finding answers to whatever question pops into your head, technology has completely changed the game over the last couple of decades. If you are…

Having your business or company ‘go online’ is a fundamental step in running a business in 2021. There are few businesses that do not have an online presence, even if the business doesn’t typically lend itself to being online. Having a website for your business is its new shop window so you want to get it right, here are some…

The number of social media users is continuing to rise. While people typically spend at least one hour and 40 minutes a day looking at their favourite social media sites and applications, the true figure is most likely significantly higher. This illustrates how much time people waste when there are so many enjoyable things to do in the world. Spending…