giffgaff is celebrating its 10th anniversary this year, happily coinciding with their 7th consecutive year of being nominated as Which? recommended mobile network provider – this making them the highest scorer in its history.
giffgaff (a Scottish expression meaning, you give me something, I give you something back) was founded in 2009 based on the belief that there is a better way to do mobile and boasts a consumer-centric approach that puts members at the heart of the brand’s offering and is setting new standards for member satisfaction.
Back when I worked in London at my first digital agency giffgaff was one of our clients and I remember thinking how extraordinary it was that they had such a huge following built around them and how much importance they placed on this community.
With this in mind, I wanted to share this infographic which shows the timeline from when giffgaff arrived on the scene to today where this company is shaping the future of mobile networks within the UK. You can find more information about their 10 years on the giffgaff blog.
Perhaps unsurprisingly, smart marketing and high member satisfaction have made giffgaff into one of the biggest virtual network operators in the UK, and it doesn’t show signs of slowing down any time soon.
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